SamBrown02

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<channel>
	<title>SamBrown02</title>
	<link>https://sambrowndesign.net</link>
	<description>SamBrown02</description>
	<pubDate>Sun, 01 Feb 2026 17:58:24 +0000</pubDate>
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	<item>
		<title>About Page</title>
				
		<link>https://sambrowndesign.net/About-Page</link>

		<pubDate>Tue, 28 Feb 2023 20:38:14 +0000</pubDate>

		<dc:creator>SamBrown02</dc:creator>

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	&#38;nbsp;About me...

	
&#60;img width="768" height="1344" width_o="768" height_o="1344" data-src="https://freight.cargo.site/t/original/i/f3f247443a970599ac2a8d422abfcf5b59b44e590bb48cf6e1745a49d84d2ec9/TBKWNUYr.jpg" data-mid="242416778" border="0"  src="https://freight.cargo.site/w/768/i/f3f247443a970599ac2a8d422abfcf5b59b44e590bb48cf6e1745a49d84d2ec9/TBKWNUYr.jpg" /&#62;Design Director
	I am a passionate hybrid designer and creative, an ideas generator&#38;nbsp;specializing in concepting &#38;amp; crafting best-in-class campaigns, executions, and live experiences across multiple channels.
 
My design practice is ideas led, with design following concept. I am a believer in thorough research and insights to develop meaningful work, always aiming to exceed expectation and push for visual excellence. I’m a grafter, crafter always on the look out for new ideas, techniques, styles and technology to help build brands and experiences.A natural design leader, well drilled to driving creative output and am well atuned to fast paced environments. For me, creativity thrives in an ideas democracy; people working collaboratively towards a shared vision in an environment that conjures innovation, energy, entrepreneurship and magic. There are few things that excite me more than seeing talent flourish.&#38;nbsp;Overall, I am just as happy doing as well as directing.My Key Principles:01.&#38;nbsp; Develop ideas from a strategic rooting.02. Create, question, develop, craft and repeat.
03. Take a step back and breath.
04. Keep it simple and have fun.


	I’m also a dad of two, husband and sport enthusiast. Play Badminton twice a week where I represent my local team, and captain in our regional league.&#38;nbsp;Keen runner, mountain biker to keep me ticking over. Fair weather golfer and consider myself a foosball master in the office.&#38;nbsp;
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#60;img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/136887dabd89129a736eb15893864415942c6dc399cc26437c1387fa3b3892ab/W8Y0JOXp.jpg" data-mid="242417027" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/136887dabd89129a736eb15893864415942c6dc399cc26437c1387fa3b3892ab/W8Y0JOXp.jpg" /&#62;

Mens Doubles 🏆 2022

Me on the right&#38;nbsp;︎︎︎

	Design Manager...

	I'm a natural design leader with a proven ability to drive design and creative output in fast-paced environments. My leadership is rooted in nurturing individual talent, recognizing strengths, and providing tailored mentorship to unlock each team member's full potential. I excel at fostering collaboration and inspiring "ideas democracies" where designers thrive, working together towards a shared vision. This approach, combined with clear direction, constructive feedback, and opportunities for professional growth, has consistently resulted in high-performing teams that deliver exceptional results.Creating a thriving creative culture is pivital to what i do, uniting creative and design departments and fostering collaboration, communication &#38;amp; shared understanding. It begins with breaking down silos and establishing clear, shared goals that both departments can contribute to and feel ownership over. Regular cross-departmental meetings, workshops, and collaborative projects can facilitate communication and build relationships, fostering a sense of community and shared purpose. Celebrating successes jointly and recognizing individual contributions from both departments reinforces the value of collaboration and strengthens the unified team. Finally, fostering a culture of continuous learning and development through shared training opportunities and mentorship programs helps elevate the skills and knowledge of all team members, further enhancing the overall creative output.


&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/65013b89da18099be1a43dccd0c3b95c1e4bdf751063298f5e868838faa6a457/IMG_5045.JPG" data-mid="228386859" border="0"  src="https://freight.cargo.site/w/1000/i/65013b89da18099be1a43dccd0c3b95c1e4bdf751063298f5e868838faa6a457/IMG_5045.JPG" /&#62;
&#60;img width="1776" height="1566" width_o="1776" height_o="1566" data-src="https://freight.cargo.site/t/original/i/eb3fecffc34c1049d3864d2c681696fa4a5f914558884793fb1bb817d393e192/Screenshot-2025-02-20-at-16.05.23.png" data-mid="226959665" border="0"  src="https://freight.cargo.site/w/1000/i/eb3fecffc34c1049d3864d2c681696fa4a5f914558884793fb1bb817d393e192/Screenshot-2025-02-20-at-16.05.23.png" /&#62;
&#60;img width="1512" height="676" width_o="1512" height_o="676" data-src="https://freight.cargo.site/t/original/i/e8941bbd87d95c23a678929049ae65cd7a519c577f0c817e15222ac34581116b/Screenshot-2025-02-16-at-20.04.05.png" data-mid="226702836" border="0"  src="https://freight.cargo.site/w/1000/i/e8941bbd87d95c23a678929049ae65cd7a519c577f0c817e15222ac34581116b/Screenshot-2025-02-16-at-20.04.05.png" /&#62;
&#60;img width="1708" height="1308" width_o="1708" height_o="1308" data-src="https://freight.cargo.site/t/original/i/dd63d181ec672dada43ca6fd03a0802a4374f337485717702ea5a8be5f7eef50/Screenshot-2025-03-14-at-18.54.33.png" data-mid="228258136" border="0"  src="https://freight.cargo.site/w/1000/i/dd63d181ec672dada43ca6fd03a0802a4374f337485717702ea5a8be5f7eef50/Screenshot-2025-03-14-at-18.54.33.png" /&#62;
&#60;img width="1654" height="1296" width_o="1654" height_o="1296" data-src="https://freight.cargo.site/t/original/i/a912c4720b6a9253a8161a697d9ec627f61764394342c745de43e0b0ba802948/Screenshot-2025-03-16-at-09.25.05.png" data-mid="228304892" border="0"  src="https://freight.cargo.site/w/1000/i/a912c4720b6a9253a8161a697d9ec627f61764394342c745de43e0b0ba802948/Screenshot-2025-03-16-at-09.25.05.png" /&#62;
&#60;img width="1663" height="1132" width_o="1663" height_o="1132" data-src="https://freight.cargo.site/t/original/i/83971fe76f892ef43868ac46693b3cf61d053b1c36bf2b46d09f31baf81f3407/Screenshot-2025-02-16-at-19.57.32.png" data-mid="226702841" border="0"  src="https://freight.cargo.site/w/1000/i/83971fe76f892ef43868ac46693b3cf61d053b1c36bf2b46d09f31baf81f3407/Screenshot-2025-02-16-at-19.57.32.png" /&#62;
&#60;img width="1794" height="1486" width_o="1794" height_o="1486" data-src="https://freight.cargo.site/t/original/i/7a0c6f59927e6f8090eeacfb45cd97cab215a6fbde817ab4e2c2228a31c0a953/Screenshot-2025-02-16-at-20.40.58.png" data-mid="226702838" border="0"  src="https://freight.cargo.site/w/1000/i/7a0c6f59927e6f8090eeacfb45cd97cab215a6fbde817ab4e2c2228a31c0a953/Screenshot-2025-02-16-at-20.40.58.png" /&#62;
&#60;img width="1649" height="1104" width_o="1649" height_o="1104" data-src="https://freight.cargo.site/t/original/i/76cfe9681f802b161b0749ae1671bc4e47db4eb0082eef99b460684552202aec/Screenshot-2025-02-16-at-20.09.30.png" data-mid="226702835" border="0"  src="https://freight.cargo.site/w/1000/i/76cfe9681f802b161b0749ae1671bc4e47db4eb0082eef99b460684552202aec/Screenshot-2025-02-16-at-20.09.30.png" /&#62;
&#60;img width="868" height="702" width_o="868" height_o="702" data-src="https://freight.cargo.site/t/original/i/a9637d57f2de35c65beaa584b1fc6f7b8a5bf3137ef17f02ef336d8415579ab1/Screenshot-2025-02-16-at-20.03.30.png" data-mid="226702842" border="0"  src="https://freight.cargo.site/w/868/i/a9637d57f2de35c65beaa584b1fc6f7b8a5bf3137ef17f02ef336d8415579ab1/Screenshot-2025-02-16-at-20.03.30.png" /&#62;
&#60;img width="1518" height="836" width_o="1518" height_o="836" data-src="https://freight.cargo.site/t/original/i/9249b4e6146f60ca6c98e09478deb73ee23b74e6a9e7d859512cae68bd4f0b4e/Screenshot-2025-04-03-at-16.02.24.png" data-mid="229430589" border="0"  src="https://freight.cargo.site/w/1000/i/9249b4e6146f60ca6c98e09478deb73ee23b74e6a9e7d859512cae68bd4f0b4e/Screenshot-2025-04-03-at-16.02.24.png" /&#62;
&#60;img width="1538" height="712" width_o="1538" height_o="712" data-src="https://freight.cargo.site/t/original/i/49006b115d96b719c3bd9d041ce3410b6b520b09cda945ec8e949bb5c53a14f8/Screenshot-2025-02-16-at-20.34.09.png" data-mid="226702839" border="0"  src="https://freight.cargo.site/w/1000/i/49006b115d96b719c3bd9d041ce3410b6b520b09cda945ec8e949bb5c53a14f8/Screenshot-2025-02-16-at-20.34.09.png" /&#62;
&#60;img width="1704" height="752" width_o="1704" height_o="752" data-src="https://freight.cargo.site/t/original/i/46e8b806eff660406305cb21e93f78a5b0589cee4ba6378ad1b484e9f120f256/Screenshot-2025-05-06-at-18.42.44.png" data-mid="232860846" border="0"  src="https://freight.cargo.site/w/1000/i/46e8b806eff660406305cb21e93f78a5b0589cee4ba6378ad1b484e9f120f256/Screenshot-2025-05-06-at-18.42.44.png" /&#62;
&#60;img width="1060" height="942" width_o="1060" height_o="942" data-src="https://freight.cargo.site/t/original/i/9dc7e4bcda3d561d2c852d3cdefb96d8a93e2dd19e35ff43dbbaf7db55dee339/Screenshot-2025-05-16-at-12.37.15.png" data-mid="233285368" border="0"  src="https://freight.cargo.site/w/1000/i/9dc7e4bcda3d561d2c852d3cdefb96d8a93e2dd19e35ff43dbbaf7db55dee339/Screenshot-2025-05-16-at-12.37.15.png" /&#62;


Some of the brands I have worked with...
	&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/9cfb9c12b4425b2e94e204a0244ad3f857058722fff82de0cb7de25060135677/client-logo-11-3-2-2-2-2-2.svg" data-mid="171515583" border="0"  src="https://freight.cargo.site/w/150/i/9cfb9c12b4425b2e94e204a0244ad3f857058722fff82de0cb7de25060135677/client-logo-11-3-2-2-2-2-2.svg" /&#62;
	&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/c8432500dc8e70dc384f467b6ad3187be021f1162d95515727d9de05aee172b8/client-logo-11-3.svg" data-mid="171515593" border="0"  src="https://freight.cargo.site/w/150/i/c8432500dc8e70dc384f467b6ad3187be021f1162d95515727d9de05aee172b8/client-logo-11-3.svg" /&#62;
	&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/51a5ae33e972612d4aa32867616113de9df47938623f3bb967409008fc533a98/client-logo-14-3-2.svg" data-mid="171519855" border="0"  src="https://freight.cargo.site/w/150/i/51a5ae33e972612d4aa32867616113de9df47938623f3bb967409008fc533a98/client-logo-14-3-2.svg" /&#62;
	&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/b85b2924ae15b88fc6d55a579f1f0dae144d56cf44c86e3c387334a59f1c3768/client-logo-11-3-2-2-2-2-2.svg" data-mid="216107056" border="0" data-scale="100" src="https://freight.cargo.site/w/150/i/b85b2924ae15b88fc6d55a579f1f0dae144d56cf44c86e3c387334a59f1c3768/client-logo-11-3-2-2-2-2-2.svg" /&#62;
	&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/a91692518bf203c8236d6c46d658b70ceeadec795212327922d1e80679f580a3/client-logo-11-3-2-3-3.svg" data-mid="171515600" border="0"  src="https://freight.cargo.site/w/150/i/a91692518bf203c8236d6c46d658b70ceeadec795212327922d1e80679f580a3/client-logo-11-3-2-3-3.svg" /&#62;
	&#60;img width="350" height="350" width_o="350" height_o="350" data-src="https://freight.cargo.site/t/original/i/1582b29e912a330164d12bb5ca1c7165b27b20028a3c8ba69abee22310e9ce85/client-logo-8.svg" data-mid="171515594" border="0"  src="https://freight.cargo.site/w/350/i/1582b29e912a330164d12bb5ca1c7165b27b20028a3c8ba69abee22310e9ce85/client-logo-8.svg" /&#62;
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	&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/e14c92f5578e0140aa8a1caa121ba32e79d0d0cd03cc4864980d366e5ec4480b/client-logo-14-2.svg" data-mid="171519853" border="0"  src="https://freight.cargo.site/w/150/i/e14c92f5578e0140aa8a1caa121ba32e79d0d0cd03cc4864980d366e5ec4480b/client-logo-14-2.svg" /&#62;
	&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/d6807e4598328a5b82ff393c5245803f7421b6548132e22f66ad9c73a244c4c8/client-logo-14-3-2-2.svg" data-mid="171526573" border="0"  src="https://freight.cargo.site/w/150/i/d6807e4598328a5b82ff393c5245803f7421b6548132e22f66ad9c73a244c4c8/client-logo-14-3-2-2.svg" /&#62;
&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/08738c5f5fcbacb7fe03c81f2267ffdbc7e0c796bd2cc6b079fd9b590cedf485/client-logo-11-2.svg" data-mid="171515595" border="0"  src="https://freight.cargo.site/w/150/i/08738c5f5fcbacb7fe03c81f2267ffdbc7e0c796bd2cc6b079fd9b590cedf485/client-logo-11-2.svg" /&#62;
	&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/02ffe621d23d80f54c3d1de93d30d8545e6780133c48b96643d2372e5e8896d6/client-logo-11-3-2-2-2.svg" data-mid="171515589" border="0"  src="https://freight.cargo.site/w/150/i/02ffe621d23d80f54c3d1de93d30d8545e6780133c48b96643d2372e5e8896d6/client-logo-11-3-2-2-2.svg" /&#62;
	&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/1ed445eea291979cc15f80fdb81e7b18848ea711050167ff11ab801bd4e1d246/client-logo-11-3-2-3-2-2.svg" data-mid="171515591" border="0"  src="https://freight.cargo.site/w/150/i/1ed445eea291979cc15f80fdb81e7b18848ea711050167ff11ab801bd4e1d246/client-logo-11-3-2-3-2-2.svg" /&#62;
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	&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/730243df50e395ed65bcbb190c50f08643e82417e905d550eaeb1fc51732d2d9/client-logo-11-3-2-3.svg" data-mid="171515588" border="0"  src="https://freight.cargo.site/w/150/i/730243df50e395ed65bcbb190c50f08643e82417e905d550eaeb1fc51732d2d9/client-logo-11-3-2-3.svg" /&#62;
	&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/500fed23ba1eab6a6b6565b61511a2743a2b629fcaa9d714f4c2af49952c7aa3/client-logo-11-3-2.svg" data-mid="171515587" border="0"  src="https://freight.cargo.site/w/150/i/500fed23ba1eab6a6b6565b61511a2743a2b629fcaa9d714f4c2af49952c7aa3/client-logo-11-3-2.svg" /&#62;
	&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/167410bf60ad832796097a54314460cf43063135e962dc11ad452571a5c3cc7c/x-01-2.svg" data-mid="171663011" border="0"  src="https://freight.cargo.site/w/150/i/167410bf60ad832796097a54314460cf43063135e962dc11ad452571a5c3cc7c/x-01-2.svg" /&#62;
	&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/d5afbb942b7eb801ebe525991a9ec2e6d7d47cc4421884e5cbc90c81a73c3d68/client-logo-11-3-2-2-2-2.svg" data-mid="171515584" border="0"  src="https://freight.cargo.site/w/150/i/d5afbb942b7eb801ebe525991a9ec2e6d7d47cc4421884e5cbc90c81a73c3d68/client-logo-11-3-2-2-2-2.svg" /&#62;
	

Nice things people have said...

	
	01
	Johann Schwella &#38;nbsp;&#124; The &#38;amp; Partnership
Global Executive Creative Director
-I wholeheartedly recommend Sam. While working together, I was consistently impressed by his innovative design thinking, ability to inspire a team, and a keen eye for detail. He helped roll out better consistency and craft across all our brand and social campaigns, from playbooks to social design. Sam has the remarkable ability to translate complex ideas into beautiful and effective designs. Connect with him, you won't be disappointed!
	02
	Jon Wicks &#38;nbsp;&#124; LEGO OLA LondonCreative Director
-After a 5 month freelance contract, it has been great to have you join us and support the team. You have brought a level of care, rigor and thought to everything we've thrown at you. Your work on DUPLO 2HY has been exceptional. Some may find it baffling but sitting and talking for 30 mins about curve radius and optimal frame angles has honestly been one of my favourite memories of 2025. I also think there's a future for you in children's books having read the stories you put behind each of the new DUPLO duck executions. Watch out Julia Donaldson! We wish you every best for the future and hope our paths will cross again soon.

	03
	
	Jerome Gaslain &#38;nbsp;&#124;&#38;nbsp; The &#38;amp; Partnership Global Creative Director-Sam is a passionate, hands on design leader who can easily rally any team behind a common goal with soft managing skills. An eye for details and a hunger to always strive for better, he is as comfortable brainstorming with creatives and strategists as he is presenting concepts to clients. In my time at The &#38;amp; Partnership, hiring Sam was one of my best decisions.


	04
	Ben Walker&#38;nbsp; &#124;&#38;nbsp; Wasserman Head of Design-A fantastic designer with deeply conceptually driven output, Sam was an essential part of every project I worked on with him. I hired and managed Sam at Wasserman, where he expertly delivered work from brief to output, covering all any aspects of spectacularly varied design output. Sam has a particular talent for translating his brand concepts to full environmental design, and has delivered some really beautiful work in this vein. A lovely person and creative mind to have in any team.
	

	05
	Gary Moore&#38;nbsp; &#124;&#38;nbsp; Hue&#38;amp;CryOwner &#38;amp; Creative Director -Across an extended period in a freelance / contract role you have developed a great working relationship with your fellow designers, other freelancers and the client services team. It has been great to see this view reciprocated across the teams with many proactive and positive comments about your attitude and working style, this is a testament to the respect you have developed with people in the agency in such a relatively short time.
	06
	
	
	Anaïs Lukaku &#38;nbsp; &#124;&#38;nbsp; WassermanJunior Creative-I can’t express how much I’ve treasured having you on the team. Our brief encounters always left me feeling valued and fulfilled. Your unwavering kindness and patience made every word and action of mine feel important. It’s truly been an honor and the best craic to have crossed paths with someone as genuine and considerate as you. Your wholeheartedness, even in times of stress, speaks volumes about your character. I have no doubt that the world will repay you with the same goodness you’ve selflessly shared. I can’t help but envy those who will soon call you their coworker. They’ll be fortunate to experience the same warmth and sincerity that you brought to the office every week. I’m grateful to have shared this part of our journey together.

	07
	Dylan Higgins  &#124;&#38;nbsp; WassermanSenior Operation &#38;amp; Production Manager -I currently have the pleasure of working with Sam across various projects as part of Wasserman in London. Sam has an incredible work rate matched with an intuitive understanding of process and output. He has saved the day multiple times and I think he is a valuable addition to any team.
	
	
</description>
		
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	<item>
		<title>Services</title>
				
		<link>https://sambrowndesign.net/Services</link>

		<pubDate>Wed, 10 Jan 2024 09:25:10 +0000</pubDate>

		<dc:creator>SamBrown02</dc:creator>

		<guid isPermaLink="true">https://sambrowndesign.net/Services</guid>

		<description>
	Services...&#38;nbsp;


	Branding-
My approach to branding is based on understanding your business. Getting to the root of what makes you distinctive and helping you stand out from the crowd.
︎︎︎ Brand research ︎︎︎ Brand strategy ︎︎︎ Brand naming ︎︎︎ Brand messaging ︎︎︎  Brand architecture ︎︎︎ Brand guardianship

	
 Visual Identity-
I focus on creating visual identities that will work for brands at every touchpoint, making them practicle and simple to use.︎︎︎ Logo design ︎︎︎ Brand identity ︎︎︎ Brand guidelines ︎︎︎ Stationery design ︎︎︎  Iconography︎︎︎ Key Visuals︎︎︎ Visualisation

	Art-Direction-I’m well versed in translating strategic ideas, creating and developing concepts into clear, high impact marketing materials that help bring brands to life. ︎︎︎ Storyboarding ︎︎︎ Styling︎︎︎ Key Visuals
 ︎︎︎ Concept creation ︎︎︎ Briefing ︎︎︎ Commissioning ︎︎︎ Merchandise

	
Social Media-
Extensive knowlege of the Meta platforms and Youtube. Skilled with how branded content is viewed and digested and how best to drive likes and engagement with smart thinking design. I’ve led and headed up Always On work streams.
︎︎︎ Reels ︎︎︎ Carousels︎︎︎ Stories︎︎︎ Statics
︎︎︎ Paid Media︎︎︎ Best practise Thumbnails︎︎︎ Social brand guidelines


Concept &#38;amp; Creative -An ideas-first creative thinker, specialising in concept development and ideation. I generate original, strategically grounded ideas that form the foundation of impactful campaigns, brand worlds and experiences. From initial spark to fully realised concept, I shape thinking into clear, compelling creative directions.

	
 Editorial-
I design everything from books to annual reports, packaging and everything in between. ︎︎︎ Packaging design ︎︎︎ Magazine design ︎︎︎ Brochure design ︎︎︎ Book design ︎︎︎ Print concepts ︎︎︎ Marketing collateral design
	

Film &#38;amp; Motion-I Art-direct the visual style, mood, and animation approach of video projects, such as commercials, films, or games. I create films that tell a story and take you on a visual journey bringing the messaging and stats to life. ︎︎︎ Art-direction
︎︎︎ Storyboarding︎︎︎ Social reels︎︎︎ Motion guidelines

	Print-
I can manage and produce beautifully printed communications for all aspects of print design, large and small. ︎︎︎ Print management ︎︎︎ Print specifications ︎︎︎ Artwork


	Experiential &#38;amp; Events-
Passionate about creating and crafting brand experiences and spacial environments that are disruptive, thought provoking and beautiful. 
From concept, selecting materials and technology, storytelling from start to finish and developing notible touchpoints that help inform and educate.
 ︎︎︎ Interior design︎︎︎ Floorplan design︎︎︎ Wayfinding design
︎︎︎ Exhibitions 
︎︎︎ Hospitality︎︎︎ Visualisation

 
	DesignManagement-As a Design Manager, I drive creative excellence by leading and mentoring high-performing teams, overseeing projects from concept to completion, and ensuring quality and brand consistency. I act as a bridge between design and stakeholders, translating business objectives into compelling visuals. I uphold regular performance reviews, identifying training needs, and promoting a positive work environment.For me, creativity thrives in an ideas democracy; people working collaboratively towards a shared vision in an environment that conjures innovation, energy and magic. There are few things that excite me more than seeing talent flourish.
	AI Creation-I excel at crafting AI image prompts that yield visually stunning results. My blend of descriptive language and technical parameters allows me to conjure specific aesthetics and intricate details, pushing the boundaries of AI's creative potential. My prompts go beyond simple descriptions, often incorporating artistic styles, lighting techniques, and compositional elements to guide the AI towards producing visually stunning and imaginative results. I can evoke specific moods, aesthetics, and intricate details within generated environments and images.FireFly, MidJourney, Runway, ChatGPT, Sora Ai, Imagen, DALL·E, Higgsfield,&#38;nbsp;WPP’s Ai Creative Studio, Nano Banana Pro

For more click below:Curated-Ai-Exploration-
	Key Visual Creation-Through an explorative process, I strategically craft key visuals that encapsulate the essence of campaigns, environments, and big ideas. Skillfully blending typography, illustration and photography harmoniously. These singular visuals often define the overarching tone, atmosphere, brand feeling, forming an overriding art direction that is distinctive and resonates.
</description>
		
	</item>
		
		
	<item>
		<title>Contact Page</title>
				
		<link>https://sambrowndesign.net/Contact-Page</link>

		<pubDate>Sat, 04 Mar 2023 21:41:42 +0000</pubDate>

		<dc:creator>SamBrown02</dc:creator>

		<guid isPermaLink="true">https://sambrowndesign.net/Contact-Page</guid>

		<description>
	Contact...

	&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/823d67949899a5fff6a7ca8ca3ca0b1e652efcf38cdef1c3bbc35aa68565b109/domenico-loia-EhTcC9sYXsw-unsplash.jpg" data-mid="202312385" border="0"  src="https://freight.cargo.site/w/1000/i/823d67949899a5fff6a7ca8ca3ca0b1e652efcf38cdef1c3bbc35aa68565b109/domenico-loia-EhTcC9sYXsw-unsplash.jpg" /&#62;︎︎︎
Sam Brown
 Design Director


Follow:

︎ Linkedin

︎ Instagram
︎ Twitter

-&#38;nbsp;YunoJuno

-&#38;nbsp;Worksome

samueltbrown100@gmail.com+44 7761 334 553


	👋️

If you are interested in discussing any projects or opportunities, please do get in touch.


&#60;img width="1968" height="2952" width_o="1968" height_o="2952" data-src="https://freight.cargo.site/t/original/i/3ddc431be89d6167a35e0c1add54710dca3465ea31632e328b8024cdad7b5f4a/SamBrown_SketchBook.png" data-mid="175638578" border="0" data-scale="65" src="https://freight.cargo.site/w/1000/i/3ddc431be89d6167a35e0c1add54710dca3465ea31632e328b8024cdad7b5f4a/SamBrown_SketchBook.png" /&#62;
	
</description>
		
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	<item>
		<title>CV</title>
				
		<link>https://sambrowndesign.net/CV-1</link>

		<pubDate>Sat, 04 Mar 2023 19:14:35 +0000</pubDate>

		<dc:creator>SamBrown02</dc:creator>

		<guid isPermaLink="true">https://sambrowndesign.net/CV-1</guid>

		<description>Experience...


&#60;img width="2320" height="3088" width_o="2320" height_o="3088" data-src="https://freight.cargo.site/t/original/i/b7d1d22ed8a0e42531fffb097442ba39d9ba2ce00958b9bd05e52bda91701fe5/IMG_0594.JPG" data-mid="172911586" border="0"  src="https://freight.cargo.site/w/1000/i/b7d1d22ed8a0e42531fffb097442ba39d9ba2ce00958b9bd05e52bda91701fe5/IMG_0594.JPG" /&#62;


︎︎︎
Sam Brown
 Design Director

Download CV&#38;nbsp;Here

Graphic Design 
and professional Media
 2:1 BA Honours Degree

Art and Design 
FoundationMerit


	Skills-
Art direction
Ideation
ConceptingBrandingBrand GuidelinesExperiential Creative
Photography ADIllustrationAdvertisingKeyVisualsIdentityLiteratureEditorialScampingSocial MediaRetail MarketingVisualisation&#38;nbsp; 
Software-
IllustatorPhotoshopIndesign
PowerpointKeynote 
Lighter:
After Effects

Figma
Ai Software-Firefly
MidjourneyRunwayChatGPT
Sora AI
ImagenDALLEHiggsfield

WPP’s Creative Studio


	Burson / WPP-Associate Creative Director - Design
Jan 2026 - Present

I set and drive the creative vision across integrated brand, content, and campaign work for global clients. I own the direction and delivery of complex design initiatives, ensuring exceptional standards of craft, strategic rigor, and creative excellence. Building and maintaining trust with senior-level client relationships, leading high-stakes presentations and influencing creative decision-making. Partner closely with Creative Directors, strategy, account, and production leadership to deliver commercially strong, culturally relevant work. Lead, mentor, and grow high-performing design teams, shaping studio culture while contributing to new business growth and agency reputation.

Freelance-Design Director &#124; AI Art-Director &#124; Design Head &#124; Live Experience Creative &#124; Brand Specialist &#124; AI Visual Prompt EngineerLEGO - 4 month Contract

Mother, Avant Garde, Williams Lea, Pernot Ricard.
July 2025 - December 2025

Hogarth/
T&#38;amp;Pm/ WPP(Beat Studio)
-Global &#38;amp; WEA Design Director
May 2023 - July 2025&#38;nbsp;
I work for Hogarth and T&#38;amp;Pm, a joint venture where I head up Beat agency’s Global design team + UK and West Europe regions.&#38;nbsp;I lead a 12 designer strong department (20+ including freelance support during heavy work load periods) of varying skills and backgrounds ensuring the highest standard of creative output. I'm responsible for visual digital design for campaigns and brand storytelling across social, content, content film &#38;amp; brand. I carry out the majority of the departments administration duties day to day and sit amongst the senior leadership team at the agency.Always striving to push the boundaries where ever possible and challenge ourselves and our clients. I work closely with the Creative Director, Client Lead and Strategy Director to get to the right briefs that deliver remarkable and innovative ideas. I make sure we deliver against key objectives, and design process for visually stunning communications across digital and social media platforms and help drive ‘idea led’ digital creative solutions that reflect modern marketing.
Working across motorsport, music, and lifestyle delivering bold, insight-driven campaigns for global audiences and markets. Some standout moments:🏎 McLaren F1 Partnerships – Race Day content, livery takeovers &#38;amp; fan-first storytelling🎥 Anytime, Anywhere – Native + CGI content series across UK cities📲 Always On - Content stream engaging followers through concept franchises🎨 Vuse Street Covers – 5 artists, 5 producers, 1 global stage🏁 Abu Dhabi GP – A deaf Saudi artist transforms the McLaren livery📢 Velo Bus Takeover – Open-top choir, beats, and the wonderfully weird📲 Global social playbooks – For Glo, Vuse, Velo and specific campaigns
-
Velo, glo &#38;amp; VuseSpecific Achievements ︎︎︎I've led two design departments (Global and WEA) to new heights, improving output quality through new process systems and rigorous reviews. This resulted in happier clients and a prouder, more invested team.

Spearheaded two successful agency reacurring fortnightly cultural programs:
 
01. Rise of the Machines, AI learning through shared briefs and platform utilization.

02. Beatline, a hub for showcasing creative and design work, reviewing industry news, and promoting cultural engagement. 
These initiatives significantly improved team morale and fostered a unified culture across two studios and two departments.
&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/b032acb4b8113b810ec63706e6d0db1330a535df0dec4c08ff0c28661c7aa007/IMG_5045.jpg" data-mid="234124142" border="0" data-scale="63" src="https://freight.cargo.site/w/1000/i/b032acb4b8113b810ec63706e6d0db1330a535df0dec4c08ff0c28661c7aa007/IMG_5045.jpg" /&#62;


Wasserman XDesign Lead / Art Director
March 2021 – May 2023
2 Years 6 MonthsI am a conceptual designer and thinker.
Responsible for full project ownership
and oversight from brief to final response.
My day-to-day work includes branding,
advertising, art directing and crafting best
in class campaigns and executions across
multiple channels. Creating key visuals,
campaign identity, pitch deck creative,
interiors and experiential spaces,
storyboarding, branding + identity through
to supply of artwork across the sports,
alcohol, entertainment and music sectors.-Adidas, Microsoft, NBA,
British Airways, LaLiga, Chicago Bears,
BMW, LEGO, Formula 1 and Bacardi.
Specific Achievements ︎︎︎
I was heavily involved in the Lego &#38;amp; NBA Pitch wins for Wasserman.
Being creative/design lead for adidas. Developing elaborate hospitality concept experiences on 3 high profile world stage events at the Uefa Champions League Final and&#38;nbsp; Fifa World Cup. I am proud of the brand work created for adidas, developing a hierachy frame work for all tournaments for the foreseeable future.
Visiting clients at adidas Headquarters in Herzogenaurach was a personal highlight.


Hue&#38;amp;CrySenior Designer / Art Director
March 2019 – Feb 20212 Years

My role involved experiential design, creative strategy, brand identity, key visual creation, marketing comms and styling for independent and global luxury spirit brands on numerous touch points. Leading creative and design, overseeing multiple projects at any one time from conception to delivery. I worked closely with junior members of the team on various projects, allowing me to guide and nurture their progress, seeing them grow in confidence creatively and establish themselves as key members of the department. In team promotions were achieved, all of which ultimately improved the agencies creative muscle and final output. Something i am personally proud of. -Bacardi, Belvedere, Carlsberg, Santa Teresa, Auchentoshan, Balvenie, Rémy Martin, Warners Gin, MT Gay Specific Achievements ︎︎︎Developing Mount Gay Rum BVI + KV and various supporting brand touch points including how experiencial looked and shaped up.&#38;nbsp;Proud of the ideas and creation of serve rituals for Santa Teresa and Bowmore spirit brands.
Seeing the Poretti campaign hit the supermarkets was a high moment.&#38;nbsp;FreelanceSenior Designer / Art Director / Creative
Aug 2017 – March 2019
1 Year 8 MonthsWorking as a Designer / Art Director / Creative. Thoroughly loved the journey and all the great opportunities that came my way.-Antidote, Fold 7, MBA, TW, True Agency, VCCP, Havas, Archetype, Publicis, Live &#38;amp; Breathe, JWT, Keko, Stocks Taylor Benson, Stack Agency, The Brooklyn Brothers, Elvis, McCann, Pernod Ricard, SuperUnion.

White LabelDesign Lead
March 2015 – Aug 2017
2 Years 6 Months
Responsible for managing the production of White Label's creative design output and design team (team of 5 designers ). I ensured the quality and integrity of design met or exceeded the agencies vision. I carried out the majority of the departments administration duties day to day including the agencies design traffic schedule and responsible for recruiting personnel/freelance for the team. I assign tasks to team members according to skills and proficiencies, providing direction at all key stages across various projects making sure the quality and performance in the design project reached the maximum.-Laphroaig, Courvoisier, Stoli Vodka, Jim Beam, Krug, El Tesoro, Tres Gen, Red Bull, Auchentoshan, Makers Mark, Bowmore, Sipsmith.Specific Achievements ︎︎︎


Leading White Label’s first ever design department has been one of the most testing and rewarding achievements of my career to date. I reduced the

agencies need for regular freelance support, which it was so relient on.


The pitch win for spirit brand Auchentoshan was certainly a high point, especially when up against leading big boy ad agencies in town. Taking the branded campaign to fruition (receiving global campaign sign off) was extremly rewarding.


KastnerSenior Designer
May 2010 – Feb 2015
4 Years 10 MonthsCreation of design, advertising, brand identity from initial concept right through to delivery of final artwork. My role involves regular working up and development of ideas and concepts, bringing them to life. Many of which have been presented to Dietrich Mateschitz, Red Bull’s multi billionaire entrepreneur owner. Regular creation of Red Bull’s famous line drawing cartoons for concepts on TV storyboards, online activations and print advertising.-Red Bull, Vita Coco, The Glenlivet, Goodman Restaurants, Greedy Goat, Joe &#38;amp; The Juice, Kamm &#38;amp; Sons, Roux, Tick Tock Tea, Anspach &#38;amp; Hobday, Black Garlic and CAMRA.Specific Achievements ︎︎︎My new business brewery contact blossomed resulting in Kastner winning three Golds and a Silver medal at the International Beer Challenge 2014. The agency also voted outright winners in the Best New Design &#38;amp; Packaging Range category for Anspach &#38;amp; Hobday. My design involvment was highly influential.&#38;nbsp;🏆🏆🏆&#38;nbsp;🥉
</description>
		
	</item>
		
		
	<item>
		<title>adidas</title>
				
		<link>https://sambrowndesign.net/adidas-1</link>

		<pubDate>Tue, 28 Feb 2023 20:38:14 +0000</pubDate>

		<dc:creator>SamBrown02</dc:creator>

		<guid isPermaLink="true">https://sambrowndesign.net/adidas-1</guid>

		<description>
	&#60;img width="103" height="150" width_o="103" height_o="150" data-src="https://freight.cargo.site/t/original/i/988bd59ce8a7cc2ad3223b73c0892f9a53ff35d4e4964f2176e6c70f912e3099/WC-Partnerlogo.svg" data-mid="216224416" border="0"  src="https://freight.cargo.site/w/103/i/988bd59ce8a7cc2ad3223b73c0892f9a53ff35d4e4964f2176e6c70f912e3099/WC-Partnerlogo.svg" /&#62;


	VIP Guest Program Hospitality
adidas 
Fifa World Cup Dec 22-
Art DirectionCreativeDesign Experience &#38;nbsp;

&#60;img width="768" height="328" width_o="768" height_o="328" data-src="https://freight.cargo.site/t/original/i/a91b5e49367f7104554a72999f1cee914fab9133b3be1999dffc5b282d5417a8/30cbe116-74a8-4100-9efc-2a05a06a1dc9.JPG" data-mid="216230723" border="0"  src="https://freight.cargo.site/w/768/i/a91b5e49367f7104554a72999f1cee914fab9133b3be1999dffc5b282d5417a8/30cbe116-74a8-4100-9efc-2a05a06a1dc9.JPG" /&#62;The Team 🔥️
	The best sports brand in the world needs to deliver the best sports hospitality in the world. That’s why adidas host guests at the UEFA Champions League Final and Fifa World Cup. It’s an opportunity to tell a story on the world’s biggest stage to their most valuable customers.I was creative lead and designed and built adidas's hospitality space for the Fifa World Cup in Qatar 2023, from concept to final roll out working tightly with production and account team across all touch points at every step of the process.The hospitality space became a journeythrough 'adidas’ playing on a world of colour concept that was representative of each and every country. The space was built to showcase the brands latest FWC campaign, 8 new nation World Cup kits, hero the 2022 ball, elevate product and create an environment where guests can eat, drink, relax, network and enjoy the show.&#38;nbsp;
Two waves of guests used the space, Semi Final and Final stages.

	&#60;img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/96ead5d19b4cee36942db8bdb2bc9ad7e138828e5573d3ae7810c5604694114f/20221213_FWC2022_Foto_Lukas_Schulze_308.jpg" data-mid="216230881" border="0"  src="https://freight.cargo.site/w/1000/i/96ead5d19b4cee36942db8bdb2bc9ad7e138828e5573d3ae7810c5604694114f/20221213_FWC2022_Foto_Lukas_Schulze_308.jpg" /&#62;
	&#60;img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/7bbb08f5f243fcd9821c2001c21383c1c307818c3b751aecfbdea7482acaa308/20221213_FWC2022_Foto_Lukas_Schulze_455.jpg" data-mid="216230972" border="0"  src="https://freight.cargo.site/w/1000/i/7bbb08f5f243fcd9821c2001c21383c1c307818c3b751aecfbdea7482acaa308/20221213_FWC2022_Foto_Lukas_Schulze_455.jpg" /&#62;
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	&#60;img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/55f2c29a33b98abd74986d0a67da0bc7330cd8875cc4867817325f463e20867e/20221213_FWC2022_Foto_Lukas_Schulze_460.jpg" data-mid="216231171" border="0"  src="https://freight.cargo.site/w/1000/i/55f2c29a33b98abd74986d0a67da0bc7330cd8875cc4867817325f463e20867e/20221213_FWC2022_Foto_Lukas_Schulze_460.jpg" /&#62;
	&#60;img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/3a2a32980a77eece43561ffbcb43e158adfd3090a72c4a6764563b81008d9c76/20221213_FWC2022_Foto_Lukas_Schulze_290.jpg" data-mid="216230855" border="0"  src="https://freight.cargo.site/w/1000/i/3a2a32980a77eece43561ffbcb43e158adfd3090a72c4a6764563b81008d9c76/20221213_FWC2022_Foto_Lukas_Schulze_290.jpg" /&#62;
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	&#60;img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/c6b7f450c2a1f9b3c99dc9c438cc6ee559b6f1ec95853db90e2b4c4eaa3a2134/20221213_FWC2022_Foto_Lukas_Schulze_310.jpg" data-mid="216230891" border="0"  src="https://freight.cargo.site/w/1000/i/c6b7f450c2a1f9b3c99dc9c438cc6ee559b6f1ec95853db90e2b4c4eaa3a2134/20221213_FWC2022_Foto_Lukas_Schulze_310.jpg" /&#62;
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Feature Film sent to guests after they leave the hospitality experience.


Personal phone footage of the space before launch.


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	VIP Guest Program Hospitality
adidas Uefa Champions 
League FinalIstanbul 2023-
Art DirectionCreative Design Experience
	The best sports brand in the world needs to deliver the best sports hospitality in the world. That’s why adidas host guests at the UEFA Champions League Final. It’s an opportunity to tell a story on the world’s biggest stage to their most valuable customers.
I was creative and design lead and built adidas's hospitality space for the UCL Final 2023, from concept to final roll out working tightly with production and account teams. The final was in Istanbul, a magical city steeped in history and traditions. Our event was Inspired by 3 key things:1. Two Continents united - East and West2. The final of 2005 - One of the greatest of all time3. Connection - Three bridges connect europe and asiaAll digital, print, interior experience touchpoints were considered in detail.

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	VIP Guest Program Hospitality
adidasUefa Champions League FinalParis 2022-
Art DirectionCreative Design Experience
	Due to on going disruption / war in Russia, Uefa moved the UCLF from St.Petersburg to Paris very late on in the calender. Our plans changed late on in the process and the hospitality space went through an overhall, a process of reducing and pairing down ideas and simplifying due to production costs in Paris over St.Petersburg.I was creative lead and built adidas's hospitality space for the UCL Final 2022, from concept to final roll out working tightly with production and account teams. The suite was white which is unexpected, particularly so in a hospitality space. Inspired by the geometric nature of the brands newly released product paired with softer transparent (sustainability minded) fabrics and materials. The faceting nature of the product became a key design feature evoking feelings of purity,transparency and empowerment.

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</description>
		
	</item>
		
		
	<item>
		<title>Uefa</title>
				
		<link>https://sambrowndesign.net/Uefa</link>

		<pubDate>Tue, 28 Feb 2023 20:38:15 +0000</pubDate>

		<dc:creator>SamBrown02</dc:creator>

		<guid isPermaLink="true">https://sambrowndesign.net/Uefa</guid>

		<description>UEFA&#38;nbsp;
Champions League 
Social Campaign
-
Creative Lead
Key VisualArt Direction

Campaign Identity
 Campaign Design
Jersey Design
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2022 marks 30 years of the UEFA Champions League. This is a social media campaign capturing the greatest ever, most iconic moments past and present and putting them up against each other to vote. This year gives fans the chance to curate the ultimate Champions League experience. The very best moments in UCL history (as voted by the fans) get drawn into a knockout round of 16 that ties in with the tournament itself. The moments will compete against each other on UEFA.com with the moment that receives the greatest number of votes progressing to the next round, competing all the way until the final when the greatest moment in UCL history will be Crowned.The design challenge was taking an essence of guidelines, developing and building on it and creating a suite of newly created 30th season specific design brand elements. The outcome being a cohesive, visually exciting look &#38;amp; feel fit for a very unique commemorative year. The timeline became a key graphic device that glued together all the key moments of the past three decades together.
	
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&#38;nbsp; &#38;nbsp;&#38;nbsp;
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&#38;nbsp; &#38;nbsp;
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</description>
		
	</item>
		
		
	<item>
		<title>Lego</title>
				
		<link>https://sambrowndesign.net/Lego-2</link>

		<pubDate>Sun, 01 Feb 2026 17:58:24 +0000</pubDate>

		<dc:creator>SamBrown02</dc:creator>

		<guid isPermaLink="true">https://sambrowndesign.net/Lego-2</guid>

		<description>
	
	
	&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/70662810db12105fd53ac38b5ac25e5b0a3bb7c3891ae7d197a89bed1e9d5ed0/client-logo-8.svg" data-mid="246928944" border="0" data-scale="54" src="https://freight.cargo.site/w/150/i/70662810db12105fd53ac38b5ac25e5b0a3bb7c3891ae7d197a89bed1e9d5ed0/client-logo-8.svg" /&#62;

	LegoLet’s Start Building-
DesignArt DirectionCreative
&#60;img width="656" height="665" width_o="656" height_o="665" data-src="https://freight.cargo.site/t/original/i/ce8e8620b40d15494e38f47b39d91b528c2340f2ad7bec103ab08c058b858436/xxLetsStartBuilding_Phase2_DESIGN-GUIDE_December2025-SB3-2.png" data-mid="247488545" border="0" data-scale="72" src="https://freight.cargo.site/w/656/i/ce8e8620b40d15494e38f47b39d91b528c2340f2ad7bec103ab08c058b858436/xxLetsStartBuilding_Phase2_DESIGN-GUIDE_December2025-SB3-2.png" /&#62;

	Kids start their LEGO® building journey as early as 1½ years old, but they can’t do it on their own. They need the right bricks and the right people to get them going. &#38;nbsp;This platform shows that when caregivers start the play, kids make it their own. Big bricks turn into small bricks, and those special moments of collaboration turn into a lifetime of LEGO play. &#38;nbsp;

As the creative design lead, I steered the conceptual development of the visual look and feel; crafting the entire visual ecosystem for this multi-layered campaign. This encompassed everything from establishing core design principles, developing narrative for Key Visuals,&#38;nbsp; to guiding creative execution across its social-first 'Sustain' phase, through its 'DPC' (direct purchase campaign) efforts, and developing a distinctive brand presence that championed shared play and creative growth.

	
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Lego
Hogwarts Express
-
Design
 Art Direction
Typogrpahy
Illustration


A new LEGO Hogwarts Express set that is targeted at Adult Fans of Lego is to be launched to invigorate the Harry Potter range. 
Our challenge was to create an experience through an immersive LEGO and Harry Potter experience for 3x lucky competition winners.We will transform a steam engine and carriages into a LEGO x Harry Potter experience like no other. 
Three families will get the chance to live out their wizarding world fantasies on-board the train, which has been magically transformed into a luxury overnight stay. I developed the concept and art direction, designing and illustrating all the print and digital collateral that brought real Harry Potter magic to the experience.
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LegoPlay Your Way&#38;nbsp;-
Global ActivationKey Visual
Art Direction
Design


This is an integrated campaign asking visitors to Visit the Rebuild The World Center in the parks and to discover your Play Type. The LEGO "Play Your Way" campaign celebrates 90 years of creative play by highlighting the many unique ways individuals engage with LEGO. Featuring five colorful archetypes—Designer, Maker, Explorer, Storyteller, and Dreamer—the campaign encourages kids and adults alike to embrace their own creative style, whether through building, imagining, storytelling, or designing. Each minifigure represents a different personality and approach to play, reinforcing LEGO's core message: there's no single right way to play. Bright visuals, minimal text, and a focus on self-expression make the campaign inclusive, educational, and inspiring for all generations of LEGO fans.You collect exclusive Pop badges on your journey towards play mastery. The campaign ran at the same time as the 90th Anniversary of LEGO and beyond.&#38;nbsp;I created all the assets and collateral which guided all the parks globally. Crafting and refining the Master Player outfit was a personal favourite moment The campaign was activated in all the Lego Land parks across the world, Billund, California, Florida, New York, Malaysia, Dubai, Windsor, Japan, Korea and Germany.


	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1deea6d4edb631189962efa1e082895f62f14ba404d86a52fd1142991863ba93/Artboard-3-copy-5.png" data-mid="244274316" border="0"  src="https://freight.cargo.site/w/1000/i/1deea6d4edb631189962efa1e082895f62f14ba404d86a52fd1142991863ba93/Artboard-3-copy-5.png" /&#62;
	
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	Lego + Womens EurosFantastical Football-
ActivationKey VisualArt Direction
Design
	Lego is an official partner of the UEFA Women’s EURO 2022 tournament and are involved with all sorts of football activities this year. 
I designed and art directed &#38;nbsp;this activation that introduces kids to football without any of the rules or expectations of the actual sport. A team-creation mechanic where all the players are replaced with wild and wacky Lego mini-figs, limited only by our imagination.
Launched at Old Trafford, Trafalgar Square then Windor Lego Park.


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</description>
		
	</item>
		
		
	<item>
		<title>Bacardi</title>
				
		<link>https://sambrowndesign.net/Bacardi</link>

		<pubDate>Tue, 28 Feb 2023 20:38:16 +0000</pubDate>

		<dc:creator>SamBrown02</dc:creator>

		<guid isPermaLink="true">https://sambrowndesign.net/Bacardi</guid>

		<description>
	BacardiFestival Global Toolkit 2023
-Art Direction
Design Interior

	The creation of the Casa BACARDÍ Experiential &#38;amp; Music toolkit. To be used by global markets delivering key assets, offering over arching guidance and inspiration for markets. The documents sole use is to inspire and excite markets for activation utilizing Bacardi’s unique caribbean provenance and distinctive style. 
The task was to refresh arctectural festival structures and build out a new suite of additional assets utilizing the brands renergised BVI. Wrapping it all up in a cohesive, beatifully designed, highly detailed guideline document.
Key Objectives:︎︎︎Toolkit creation delivering key tools, guidance and inspiration for markets ︎︎︎ Update assets as required with updated brand BVI.︎︎︎ Include ready made assets that markets can easily adapt and run with. ︎︎︎ Showcase best in class work from markets︎︎︎ Highlight and inspire with sustainable approaches for in and around a festival︎︎︎ Fully embrace our Caribbean provenance, with style


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	BacardiRum Room Activation-
Creative Lead
Art DirectionDesign
InteriorConsumer Journey
I led the design and creative for the ‘Rum Room’ pop-up activation for London Cocktail Week 2019. The core purpose for the activation was to recruit premium spirit drinkers and bartenders nationwide into believing Bacardi is a brand worth paying more for and deliver an immersive and compelling experience that drives awareness that brings to life its heritage of 157 years of rum making I created a space where consumers and bartenders alike can be educated and inspired by the brand. Product and cocktails enjoyed and a clear product purchase path. I curated the consumer journey from hearing about it to experience to post-visit.


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</description>
		
	</item>
		
		
	<item>
		<title>Jameson</title>
				
		<link>https://sambrowndesign.net/Jameson</link>

		<pubDate>Fri, 15 Aug 2025 10:06:58 +0000</pubDate>

		<dc:creator>SamBrown02</dc:creator>

		<guid isPermaLink="true">https://sambrowndesign.net/Jameson</guid>

		<description>
	&#60;img width="350" height="350" width_o="350" height_o="350" data-src="https://freight.cargo.site/t/original/i/0fc2c92ede347f6e1f205089db960a4ab8e2ae97f0342fb7cc1da9e98e3429d3/JamesonLogo.svg" data-mid="237058249" border="0" data-scale="100" src="https://freight.cargo.site/w/350/i/0fc2c92ede347f6e1f205089db960a4ab8e2ae97f0342fb7cc1da9e98e3429d3/JamesonLogo.svg" /&#62;

	OOH campaign in Global Travel RetailJamesonSmoother Than

Art DirectionCreativeCopy
Design&#38;nbsp;
Photography: Sam Wright


CD: Alex England
	A globally scalable Duty Free OOH campaign for Jameson, rooted in the brand’s easygoing personality and its signature smoothness. Inspired by the universal frustrations of travel, the idea focused on celebrating the small “little wins” that make the journey feel effortless. Travel isn’t always the smoothest ride, early alarms, traffic jams, forgotten passports, long security queues, and baggage allowance battles all before you’ve even reached your destination.

The insight was to focus on travel’s ‘little wins’ that everyone recognises. We see the bright side of every potential travel pain point. Security queues? A hassle. But finding the fastest line? Smooth. Packing under the baggage limit? Annoying. Hitting the allowance exactly? Smooth. Wrestling for overhead space? Faff. Sliding your bag in effortlessly? Smooth.&#38;nbsp;We weaved in the product by framing it as ‘Smoother Than’ these little travel wins.&#38;nbsp;


This campaign draws a direct line between those little travel wins and the signature smoothness of Jameson. Because even the smoothest moments in travel can’t quite match the smoothness of the Jameson family.

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/24fa7630a64dd84e436215ecda374a6d3de23e0bc286cd473aed19d0c1b77395/Artboard-1-copy-2.png" data-mid="246922852" border="0"  src="https://freight.cargo.site/w/1000/i/24fa7630a64dd84e436215ecda374a6d3de23e0bc286cd473aed19d0c1b77395/Artboard-1-copy-2.png" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b428ad9286f277d558b8389b4927a30f5e66db7ced8b4fc1cbbfd38b3212c91e/Artboard-1.png" data-mid="246923182" border="0"  src="https://freight.cargo.site/w/1000/i/b428ad9286f277d558b8389b4927a30f5e66db7ced8b4fc1cbbfd38b3212c91e/Artboard-1.png" /&#62;

	&#60;img width="3168" height="1344" width_o="3168" height_o="1344" data-src="https://freight.cargo.site/t/original/i/63727daf8da239d372ac3d27bc3c82ad082467e62407169bb194999c3d7cf1b5/image---2026-04-07T115258.825.png" data-mid="246923594" border="0"  src="https://freight.cargo.site/w/1000/i/63727daf8da239d372ac3d27bc3c82ad082467e62407169bb194999c3d7cf1b5/image---2026-04-07T115258.825.png" /&#62;

	&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/c244d0d115a1782e665f22e9674ac7fd27d240f107b416479b7bb4ba9dc85d7d/Artboard-1-copy-4.png" data-mid="246923065" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c244d0d115a1782e665f22e9674ac7fd27d240f107b416479b7bb4ba9dc85d7d/Artboard-1-copy-4.png" /&#62;
	&#60;img width="3168" height="1315" width_o="3168" height_o="1315" data-src="https://freight.cargo.site/t/original/i/c11708f5994c4503e36856aeeab16762759388a3be71e4ca61ad7f561fa475c5/Artboard-1-copy.png" data-mid="246945238" border="0"  src="https://freight.cargo.site/w/1000/i/c11708f5994c4503e36856aeeab16762759388a3be71e4ca61ad7f561fa475c5/Artboard-1-copy.png" /&#62;&#60;img width="3168" height="1315" width_o="3168" height_o="1315" data-src="https://freight.cargo.site/t/original/i/4a073982c5493b1536ccd658c3d1b494846df0d95112912fe2234f1f390e97ed/Artboard-1.png" data-mid="246945239" border="0"  src="https://freight.cargo.site/w/1000/i/4a073982c5493b1536ccd658c3d1b494846df0d95112912fe2234f1f390e97ed/Artboard-1.png" /&#62;


	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cceff94ce84acdc118d0da61e6d728ff37a650fff8a7308f9b57df3e3f227dee/Artboard-1-copy-5.png" data-mid="246923091" border="0"  src="https://freight.cargo.site/w/1000/i/cceff94ce84acdc118d0da61e6d728ff37a650fff8a7308f9b57df3e3f227dee/Artboard-1-copy-5.png" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7c2fa4fbbf35c0d39e630334ba6682cf588cc1132363d716adc83bba41e56242/Artboard-1-copy.png" data-mid="246923181" border="0"  src="https://freight.cargo.site/w/1000/i/7c2fa4fbbf35c0d39e630334ba6682cf588cc1132363d716adc83bba41e56242/Artboard-1-copy.png" /&#62;

	&#60;img width="3168" height="1344" width_o="3168" height_o="1344" data-src="https://freight.cargo.site/t/original/i/defc939844c5367961131daf8a67b7638c102fea4c1820ed5458f4e3c0d38c1d/image---2026-04-07T181730.075.png" data-mid="246941245" border="0"  src="https://freight.cargo.site/w/1000/i/defc939844c5367961131daf8a67b7638c102fea4c1820ed5458f4e3c0d38c1d/image---2026-04-07T181730.075.png" /&#62;

	
	Development / Ai Art Direction Comps
-Travel’s ‘little wins’. From finding the final space in the overhead locker to an unexpected upgrade, product sits central framing ‘Smoother Than’ these little travel wins. Visual approach:
Keeping tight on the product&#38;nbsp;
Showing people connection&#38;nbsp;

An energetic authentic feel
Dynamic angles

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/71aec6a76225d7d2d9ce7886739ad33ee9f83ca06686650ddc8ac8605565f58b/Untitled-3.001.jpeg" data-mid="237065465" border="0"  src="https://freight.cargo.site/w/1000/i/71aec6a76225d7d2d9ce7886739ad33ee9f83ca06686650ddc8ac8605565f58b/Untitled-3.001.jpeg" /&#62;
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	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dc94ef6037ee888bdc6af715482d6217c4ec982956a56c5802eb658236f10bbf/Artboard-1-copy-7.png" data-mid="246937547" border="0"  src="https://freight.cargo.site/w/1000/i/dc94ef6037ee888bdc6af715482d6217c4ec982956a56c5802eb658236f10bbf/Artboard-1-copy-7.png" /&#62;
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	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bd9e46ef1ff8154a0768488066ad8ec0bba91b97ac8da443b218d9adfdf02ea0/Artboard-1-copy-24.png" data-mid="237059737" border="0"  src="https://freight.cargo.site/w/1000/i/bd9e46ef1ff8154a0768488066ad8ec0bba91b97ac8da443b218d9adfdf02ea0/Artboard-1-copy-24.png" /&#62;

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3b7c93fefcfbb4934876c43c96bd5d4c8cf6cedea822220adb6a2731e147a88f/Artboard-1-copy-11.png" data-mid="237059740" border="0"  src="https://freight.cargo.site/w/1000/i/3b7c93fefcfbb4934876c43c96bd5d4c8cf6cedea822220adb6a2731e147a88f/Artboard-1-copy-11.png" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e9ebd8001b7b4bfb60e60371e3ac49c620b417670ce766499cc6250db39e87c3/Artboard-1-copy-31.png" data-mid="237059957" border="0"  src="https://freight.cargo.site/w/1000/i/e9ebd8001b7b4bfb60e60371e3ac49c620b417670ce766499cc6250db39e87c3/Artboard-1-copy-31.png" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bf25b01399633e106a228f26346f3349e90e67cdbe90e620a2cebf351d11029e/Artboard-1-copy-27.png" data-mid="237059739" border="0"  src="https://freight.cargo.site/w/1000/i/bf25b01399633e106a228f26346f3349e90e67cdbe90e620a2cebf351d11029e/Artboard-1-copy-27.png" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/736efba3ef38c469b9d5f8def77e4a8d151504953f5a852e547950525827d428/Artboard-1-copy-30.png" data-mid="237059880" border="0"  src="https://freight.cargo.site/w/1000/i/736efba3ef38c469b9d5f8def77e4a8d151504953f5a852e547950525827d428/Artboard-1-copy-30.png" /&#62;

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0c1b31be3f945b081fa000e6df52970ea6c8e751190cb69cb9cfd511ba9c3e4a/Artboard-1-copy-29.png" data-mid="237059745" border="0"  src="https://freight.cargo.site/w/1000/i/0c1b31be3f945b081fa000e6df52970ea6c8e751190cb69cb9cfd511ba9c3e4a/Artboard-1-copy-29.png" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>Birrificio Angelo Poretti </title>
				
		<link>https://sambrowndesign.net/Birrificio-Angelo-Poretti</link>

		<pubDate>Tue, 28 Feb 2023 20:38:14 +0000</pubDate>

		<dc:creator>SamBrown02</dc:creator>

		<guid isPermaLink="true">https://sambrowndesign.net/Birrificio-Angelo-Poretti</guid>

		<description>Carlsburg
Angelo Birrificio Poretti-
Concept 
Art Direction
Design
Scamps
Visuals
Angelo BirrificioPoretti is a brand steeped in heritage, craft and passion for adventure. The brands Italian roots also mean that they have a great love and respect for food. Poretti beers have been specifically created to complement and be enjoyed with culinary moments.The brand is launching in the UK for the first time and wants to be seen as the beer that owns the elevated dining occasion. The brief was to create disruptive and distinctive creative platform idea that communicates Birrificio Angelo Poretti being enjoyed during premium food moments. The campaign is designed to educate consumers on the behaviour of pairing perfectly balanced Poretti beers with a high-end dining experience. The result was the brand repositioned within the elevated food occasions and encourage our audience to reconsider beer at the dining table. The final creative takes Poretti's phrase of "well balanced beers" litterly, arranging perfectly balanced, complimentary ingredients alongside each beer expression.
	&#60;img width="751" height="1080" width_o="751" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2f9caa254bd54a10ee8327a7fccfcf8c2e17ba349493f5cc61c978b28ab76ef9/x2.png" data-mid="215938373" border="0"  src="https://freight.cargo.site/w/751/i/2f9caa254bd54a10ee8327a7fccfcf8c2e17ba349493f5cc61c978b28ab76ef9/x2.png" /&#62;
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	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/94c222b04bbb2b1f584e059741a961da58d9c327b75ffdaffebe9c8f40bfef63/BAP_all_Landscape_web2.gif" data-mid="215938387" border="0"  src="https://freight.cargo.site/w/1000/i/94c222b04bbb2b1f584e059741a961da58d9c327b75ffdaffebe9c8f40bfef63/BAP_all_Landscape_web2.gif" /&#62;

Development + Early Deck Workings / Scamps / Moods / Photoshop Visuals

	
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Campaign Toolkit

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	&#60;img width="1181" height="664" width_o="1181" height_o="664" data-src="https://freight.cargo.site/t/original/i/6d5086cff3652292bf4040b6326b69e64d751e55f254f1e99ca484e82afe5cd7/Layer-10.png" data-mid="216592504" border="0"  src="https://freight.cargo.site/w/1000/i/6d5086cff3652292bf4040b6326b69e64d751e55f254f1e99ca484e82afe5cd7/Layer-10.png" /&#62;

	Tasting Experience
Angelo Birrificio Poretti-
Concept 
Art DirectionDesign


Develop a launch event for Birrificio Angelo Poretti. To introduce the “With Food” proposition.&#38;nbsp;
A launch event to take place in London, in April.&#38;nbsp;There will be multiple events of between 10-30 attendees at each event. An opportunity to showcase new glassware and hero the carafe serve. Educate on with food proposition and hop story


	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/89f67dc177832f11302aa11da0692bd5192538ba2744da316b74de670a3f1fba/HUE-CRY_TEMPLATE_PRESENTATION_PORETTI-SB.001.jpeg" data-mid="234523678" border="0"  src="https://freight.cargo.site/w/1000/i/89f67dc177832f11302aa11da0692bd5192538ba2744da316b74de670a3f1fba/HUE-CRY_TEMPLATE_PRESENTATION_PORETTI-SB.001.jpeg" /&#62;

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c923cf4403364f64fba278b3e09bf482054080e74f6124317d202593160c684a/HUE-CRY_TEMPLATE_PRESENTATION_PORETTI-SB.005.jpeg" data-mid="234523712" border="0"  src="https://freight.cargo.site/w/1000/i/c923cf4403364f64fba278b3e09bf482054080e74f6124317d202593160c684a/HUE-CRY_TEMPLATE_PRESENTATION_PORETTI-SB.005.jpeg" /&#62;
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