I am a designer and creative thinker. A hybrid design and art director. I pride myself on being a multi-disciplined ideas driven designer. My design practice is ideas led, with design following concept. I am a believer in thorough research and insights to develop meaningful work, always aiming to exceed expectation and push for visual excellence. I’m a grafter, crafter always on the look out for new ideas, techniques, styles and technology to help build brands.

A natural design leader, well drilled to driving creative output and am well atuned to fast paced environments. For me, creativity thrives in an ideas democracy; people working collaboratively towards a shared vision in an environment that conjures innovation, energy, entrepreneurship and magic. There are few things that excite me more than seeing talent flourish. 

Overall, I am just as happy doing as well as directing.

My Key Principles:
01.  Develop ideas from a strategic rooting.
02. Create, question, develop, craft and repeat.
03. Take a step back and breath.
04. Keep it simple and have fun.

I’m also a dad of two, husband and sport enthusiast. Play Badminton twice a week where I represent my local team and captain in our regional league. Fair weather golfer and consider myself a foosball master in the office! Arsenal fan and sucker for punishment when it comes to fantasy football.

       

Mens Doubles 🏆 2022
Me on the right ︎︎︎

I'm a natural design leader with a proven ability to drive design and creative output in fast-paced environments.

My leadership is rooted in nurturing individual talent, recognizing strengths, and providing tailored mentorship to unlock each team member's full potential. I excel at fostering collaboration and inspiring "ideas democracies" where designers thrive, working together towards a shared vision. This approach, combined with clear direction, constructive feedback, and opportunities for professional growth, has consistently resulted in high-performing teams that deliver exceptional results.

Creating a thriving creative culture is pivital to what i do, uniting creative and design departments and fostering collaboration, communication & shared understanding. It begins with breaking down silos and establishing clear, shared goals that both departments can contribute to and feel ownership over. Regular cross-departmental meetings, workshops, and collaborative projects can facilitate communication and build relationships, fostering a sense of community and shared purpose.

Celebrating successes jointly and recognizing individual contributions from both departments reinforces the value of collaboration and strengthens the unified team. Finally, fostering a culture of continuous learning and development through shared training opportunities and mentorship programs helps elevate the skills and knowledge of all team members, further enhancing the overall creative output.

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Some of the brands I have worked with...

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Nice things
people have said...

Johann Schwella  | The & Partnership
Global Executive Creative Director

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I wholeheartedly recommend Sam. While working together, I was consistently impressed by his innovative design thinking, ability to inspire a team, and a keen eye for detail. He helped roll out better consistency and craft across all our brand and social campaigns, from playbooks to social design. Sam has the remarkable ability to translate complex ideas into beautiful and effective designs. Connect with him, you won't be disappointed!

Jerome Gaslain  |  The & Partnership
Global Creative Director

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Sam is a passionate, hands on design leader who can easily rally any team behind a common goal with soft managing skills. An eye for details and a hunger to always strive for better, he is as comfortable brainstorming with creatives and strategists as he is presenting concepts to clients. In my time at The & Partnership, hiring Sam was one of my best decisions.

Ben Walker  |  Wasserman
Head of Design

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A fantastic designer with deeply conceptually driven output, Sam was an essential part of every project I worked on with him. I hired and managed Sam at Wasserman, where he expertly delivered work from brief to output, covering all any aspects of spectacularly varied design output. Sam has a particular talent for translating his brand concepts to full environmental design, and has delivered some really beautiful work in this vein. A lovely person and creative mind to have in any team.

Anaïs Lukaku    |  Wasserman
Junior Creative

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I can’t express how much I’ve treasured having you on the team. Our brief encounters always left me feeling valued and fulfilled. Your unwavering kindness and patience made every word and action of mine feel important. It’s truly been an honor and the best craic to have crossed paths with someone as genuine and considerate as you. Your wholeheartedness, even in times of stress, speaks volumes about your character. I have no doubt that the world will repay you with the same goodness you’ve selflessly shared. I can’t help but envy those who will soon call you their coworker. They’ll be fortunate to experience the same warmth and sincerity that you brought to the office every week. I’m grateful to have shared this part of our journey together.

Dylan Higgins |  Wasserman

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I currently have the pleasure of working with Sam across various projects as part of Wasserman in London. Sam has an incredible work rate matched with an intuitive understanding of process and output. He has saved the day multiple times and I think he is a valuable addition to any team.

Gary Moore  |  Hue&Cry
Owner & Creative Director

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Across an extended period in a freelance / contract role you have developed a great working relationship with your fellow designers, other freelancers and the client services team. It has been great to see this view reciprocated across the teams with many proactive and positive comments about your attitude and working style, this is a testament to the respect you have developed with people in the agency in such a relatively short time.