Hello, I’m Sam; a London based Design Director ︎︎︎
A multi-disciplined ideas driven designer specialising in crafting best in class campaigns and executions across multiple channels.
Services...
Branding
-My approach to branding is based on understanding your business. Getting to the root of what makes you distinctive and helping you stand out from the crowd.
︎︎︎ Brand research
︎︎︎ Brand strategy
︎︎︎ Brand naming
︎︎︎ Brand messaging
︎︎︎ Brand architecture
︎︎︎ Brand guardianship
Visual Identity
-I focus on creating visual identities that will work for brands at every touchpoint, making them practicle and simple to use.
︎︎︎ Logo design
︎︎︎ Brand identity
︎︎︎ Brand guidelines
︎︎︎ Stationery design
︎︎︎ Iconography
︎︎︎ Key Visuals
︎︎︎ Visualisation
Design &
Art-Direction
-I’m well versed in translating strategic ideas, creating and developing concepts into clear, high impact marketing materials that help bring brands to life.
︎︎︎ Storyboarding
︎︎︎ Styling
︎︎︎ Key Visuals
︎︎︎ Concept creation
︎︎︎ Briefing
︎︎︎ Commissioning
︎︎︎ Merchandise
Experiential
& Events
-I create spacial environments from concept, selecting materials and technology, storytelling from start to finish and developing notible touchpoints that help inform and educate.
︎︎︎ Interior design
︎︎︎ Floorplan design
︎︎︎ Wayfinding design
︎︎︎ Exhibitions
︎︎︎ Hospitality
︎︎︎ Visualisation
I can manage and produce beautifully printed communications for all aspects of print design, large and small.
︎︎︎ Print management
︎︎︎ Print specifications
︎︎︎ Artwork
Editorial
-I design everything from books to annual reports, packaging and everything in between.
︎︎︎ Packaging design
︎︎︎ Magazine design
︎︎︎ Brochure design
︎︎︎ Book design
︎︎︎ Print concepts
︎︎︎ Marketing collateral design
Film & Motion
-I Art-direct the visual style, mood, and animation approach of video projects, such as commercials, films, or games. I create films that tell a story and take you on a visual journey bringing the messaging and stats to life.
︎︎︎ Art-direction
︎︎︎ Storyboarding
︎︎︎ Social reels
︎︎︎ Motion guidelines
Social Media
-Extensive knowlege of the Meta platforms and Youtube. Skilled with how branded content is viewed and digested and how best to drive likes and engagement with smart thinking design.
︎︎︎ Reels
︎︎︎ Carousels
︎︎︎ Stories
︎︎︎ Statics
︎︎︎ Paid Media
︎︎︎ Best practise Thumbnails
︎︎︎ Social brand guidelines
Key Visual
Creation
-Through an explorative process, I strategically craft key visuals that encapsulate the essence of campaigns, environments, and big ideas. Skillfully blending typography, illustration and photography harmoniously. These singular visuals often define the overarching tone, atmosphere, brand feeling, forming an overriding art direction that is distinctive and resonates.
AI Creation
-I excel at crafting AI image prompts that yield visually stunning results. My blend of descriptive language and technical parameters allows me to conjure specific aesthetics and intricate details, pushing the boundaries of AI's creative potential.
My prompts go beyond simple descriptions, often incorporating artistic styles, lighting techniques, and compositional elements to guide the AI towards producing visually stunning and imaginative results. I can evoke specific moods, aesthetics, and intricate details within generated environments and images.
︎︎︎ FireFly
︎︎︎ MidJourney
︎︎︎ Runway
︎︎︎ ChatGPT
︎︎︎ WPP’s Ai Creative Studio
For more click below:
Curated-Ai-Exploration