Hello, I’m Sam; a London based Design Director ︎︎︎
A multi-disciplined ideas driven designer specialising in crafting best in class campaigns and executions across multiple channels.
Beam Suntory
Auchentoshan
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Design Lead
Art Direction
Branding
Identity
KeyVisual
Auchentoshan
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Design Lead
Art Direction
Branding
Identity
KeyVisual
Auchentoshan is the only Scottish Single Malt to triple distil. It is considered The Original City Malt that is artisanal, alternative and approachable. The liquid is Disilled Different and is unlike any other scotish malt.
I created the BVI for and all touch points. The design aesthetic is inspired by the treble distilation process and a triangle design system formation represents the disruptive nature of the liquid. The triangular design system is built of myriad images representing the bustling, dynamic city inspired world. The photography pattern symbolises a modern tartan that lives in the city. The black and white monochrome adds depth and texture to these images and also a stark contrast for the only colour elements on the creative, heroing the key messaging.
The campaign rolled out globally and was supported with partnerships and on-trade activations.
I created the BVI for and all touch points. The design aesthetic is inspired by the treble distilation process and a triangle design system formation represents the disruptive nature of the liquid. The triangular design system is built of myriad images representing the bustling, dynamic city inspired world. The photography pattern symbolises a modern tartan that lives in the city. The black and white monochrome adds depth and texture to these images and also a stark contrast for the only colour elements on the creative, heroing the key messaging.
The campaign rolled out globally and was supported with partnerships and on-trade activations.
Global Toolkit
