Hello, I’m Sam; a London based Design Director ︎︎︎
A multi-disciplined ideas driven designer specialising in crafting best in class campaigns and executions across multiple channels.
Bacardi
Festival Global Toolkit 2023
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Art Direction
Design
Interior
Festival Global Toolkit 2023
-
Art Direction
Design
Interior
The creation of the Casa BACARDÍ Experiential & Music toolkit. To be used by global markets delivering key assets, offering over arching guidance and inspiration for markets. The documents sole use is to inspire and excite markets for activation utilizing Bacardi’s unique caribbean provenance and distinctive style.
The task was to refresh arctectural festival structures and build out a new suite of additional assets utilizing the brands renergised BVI. Wrapping it all up in a cohesive, beatifully designed, highly detailed guideline document.
Key Objectives:
︎︎︎Toolkit creation delivering key tools, guidance and inspiration for markets
︎︎︎ Update assets as required with updated brand BVI.
︎︎︎ Include ready made assets that markets can easily adapt and run with.
︎︎︎ Showcase best in class work from markets
︎︎︎ Highlight and inspire with sustainable approaches for in and around a festival
︎︎︎ Fully embrace our Caribbean provenance, with style
The task was to refresh arctectural festival structures and build out a new suite of additional assets utilizing the brands renergised BVI. Wrapping it all up in a cohesive, beatifully designed, highly detailed guideline document.
Key Objectives:
︎︎︎Toolkit creation delivering key tools, guidance and inspiration for markets
︎︎︎ Update assets as required with updated brand BVI.
︎︎︎ Include ready made assets that markets can easily adapt and run with.
︎︎︎ Showcase best in class work from markets
︎︎︎ Highlight and inspire with sustainable approaches for in and around a festival
︎︎︎ Fully embrace our Caribbean provenance, with style
Bacardi
Rum Room Activation
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Creative Lead
Art Direction
Design
Interior
Consumer Journey
I led the design and creative for the ‘Rum Room’ pop-up activation for London Cocktail Week 2019. The core purpose for the activation was to recruit premium spirit drinkers and bartenders nationwide into believing Bacardi is a brand worth paying more for and deliver an immersive and compelling experience that drives awareness that brings to life its heritage of 157 years of rum making
I created a space where consumers and bartenders alike can be educated and inspired by the brand. Product and cocktails enjoyed and a clear product purchase path. I curated the consumer journey from hearing about it to experience to post-visit.
Rum Room Activation
-
Creative Lead
Art Direction
Design
Interior
Consumer Journey
I led the design and creative for the ‘Rum Room’ pop-up activation for London Cocktail Week 2019. The core purpose for the activation was to recruit premium spirit drinkers and bartenders nationwide into believing Bacardi is a brand worth paying more for and deliver an immersive and compelling experience that drives awareness that brings to life its heritage of 157 years of rum making
I created a space where consumers and bartenders alike can be educated and inspired by the brand. Product and cocktails enjoyed and a clear product purchase path. I curated the consumer journey from hearing about it to experience to post-visit.
Team Build in Action