Hello, I’m Sam; a London based Design Director ︎︎︎
A multi-disciplined hybrid designer & creative, an ideas generator specialising in concepting & crafting best in class campaigns, art direction and live experiences across multiple channels.
Carlsburg
Angelo Birrificio Poretti
-
Concept
Art Direction
Design
Scamps
Visuals
Angelo Birrificio Poretti
-
Concept
Art Direction
Design
Scamps
Visuals
Angelo BirrificioPoretti is a brand steeped in heritage, craft and passion for adventure. The brands Italian roots also mean that they have a great love and respect for food. Poretti beers have been specifically created to complement and be enjoyed with culinary moments.
The brand is launching in the UK for the first time and wants to be seen as the beer that owns the elevated dining occasion. The brief was to create disruptive and distinctive creative platform idea that communicates Birrificio Angelo Poretti being enjoyed during premium food moments. The campaign is designed to educate consumers on the behaviour of pairing perfectly balanced Poretti beers with a high-end dining experience. The result was the brand repositioned within the elevated food occasions and encourage our audience to reconsider beer at the dining table. The final creative takes Poretti's phrase of "well balanced beers" litterly, arranging perfectly balanced, complimentary ingredients alongside each beer expression.
The brand is launching in the UK for the first time and wants to be seen as the beer that owns the elevated dining occasion. The brief was to create disruptive and distinctive creative platform idea that communicates Birrificio Angelo Poretti being enjoyed during premium food moments. The campaign is designed to educate consumers on the behaviour of pairing perfectly balanced Poretti beers with a high-end dining experience. The result was the brand repositioned within the elevated food occasions and encourage our audience to reconsider beer at the dining table. The final creative takes Poretti's phrase of "well balanced beers" litterly, arranging perfectly balanced, complimentary ingredients alongside each beer expression.
Tasting Experience
Angelo Birrificio Poretti
-
Concept
Art Direction
Design
Develop a launch event for Birrificio Angelo Poretti. To introduce the “With Food” proposition.
A launch event to take place in London, in April. There will be multiple events of between 10-30 attendees at each event. An opportunity to showcase new glassware and hero the carafe serve. Educate on with food proposition and hop story
Angelo Birrificio Poretti
-
Concept
Art Direction
Design
Develop a launch event for Birrificio Angelo Poretti. To introduce the “With Food” proposition.
A launch event to take place in London, in April. There will be multiple events of between 10-30 attendees at each event. An opportunity to showcase new glassware and hero the carafe serve. Educate on with food proposition and hop story
