GLOBAL TRAVEL RETAIL

Global Travel Retail and On Trade Activation
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Concept scamping - Experiential - Design - Typography

Create various display units for Global travel retail. They will leverage the Auchentoshan skyline (lead visual element) and be used as a devise to interact with consumers and cocktail making. Consumers will be invited to personalise their mug with city themed elements when purchasing a gift pack. The interactive display unit and merchandising units need to be disruptive and be inspired by the Auchentoshan skyline to catch shoppers attention.

Creative wallbay first round scamp. Layers of concrete blocks suspended using metal wire from the roof of the wall bay creating perspective and an anamorphic visual illusion.

Creative wallbay first round scamp.Just like our Glasgow rubber drinks coasters, this unit is built of the same material. Layers of detailing adds complexity and intrigue to the wall bay that is very tactile. Actual buildings will be visible allowing you to highlight lighthouse bar locations at pin point accuracy, see fig2. Bottles are inset into wall bay maintaining a clean surface. White and orange LED lighting will illuminate the structure.

Creative wallbay first round scamps - highlighting full breadth of thinking. Inspired by the in store experience in Hollister clothing dept. Floor to ceiling screens fill entire wall bay with motion graphics and moving image. Incredibly powerful and disruptive in a static GTR environment.

Hello, I’m Sam; a London based Design Director ︎︎︎

A multi-disciplined ideas driven designer specialising in crafting best in class campaigns and executions across multiple channels.