Hello, I’m Sam; a London based Design Director ︎︎︎
A multi-disciplined hybrid designer & creative, an ideas generator specialising in concepting & crafting best in class campaigns, art direction and live experiences across multiple channels.
glo Social Guidelines
-
Design
Art Direction
Branding
A document to empower global markets to bring to life the world of positivity brand campaign on Social Media and Youtube. Two busy platforms where the brand lives and breaths, offering clear and consice detail of how to bring to life the brand for product promotion and lifestyle content. The document outlines tools of how to create a fully integrated & robust campaign across the digital platforms. The campaign shines a light on the unique benefits of the product & brand and how to deliver this in a cohesive and consistent way across global markets.
The document has been created to ensure our social channels are a true reflection of the master brand expression, aligning with all other touchpoints whilst optimising for social. This document seeks to:
-
Design
Art Direction
Branding
A document to empower global markets to bring to life the world of positivity brand campaign on Social Media and Youtube. Two busy platforms where the brand lives and breaths, offering clear and consice detail of how to bring to life the brand for product promotion and lifestyle content. The document outlines tools of how to create a fully integrated & robust campaign across the digital platforms. The campaign shines a light on the unique benefits of the product & brand and how to deliver this in a cohesive and consistent way across global markets.
The document has been created to ensure our social channels are a true reflection of the master brand expression, aligning with all other touchpoints whilst optimising for social. This document seeks to:
- Unite glo markets, local and global channels
around an engaging and effective social strategy.
- Drive consistency in how the glo 2.0
identity and tone of voice comes to life on social.
- Provide easy to apply principles to help you supercharge your social media approach in market.
Emotional Warmth
01
01
Responsive Focus
02
02
glo™ Logo Geometry
03
03
Glo Hilo Activation Framework Playbook
-
Design
Art Direction
Branding
This project centers on the design and global cascade of the glo Hilo Activation Framework, a pivotal document for the 2025 launch of the new Hilo product. The core task was to craft a cohesive and visually compelling narrative by transforming the presentation's navigation, design flow, and overall aesthetic. This involved applying Hilo's new brand identity, including a specific color scheme, updated typography, and seamless integration of its logo and other brand elements. All visual details and content were elevated through the creation of bespoke icons, charts, figures, images, and graphics.
This document serves as the foundational brief, guiding the strategic approach, key content, and structural/navigational features for Hilo's global visual activation across all markets.
-
Design
Art Direction
Branding
This project centers on the design and global cascade of the glo Hilo Activation Framework, a pivotal document for the 2025 launch of the new Hilo product. The core task was to craft a cohesive and visually compelling narrative by transforming the presentation's navigation, design flow, and overall aesthetic. This involved applying Hilo's new brand identity, including a specific color scheme, updated typography, and seamless integration of its logo and other brand elements. All visual details and content were elevated through the creation of bespoke icons, charts, figures, images, and graphics.
This document serves as the foundational brief, guiding the strategic approach, key content, and structural/navigational features for Hilo's global visual activation across all markets.
