Hello, I’m Sam; a London based Design Director ︎︎︎
A multi-disciplined ideas driven designer specialising in crafting best in class campaigns and executions across multiple channels.
Glo Social Media & Youtube Guidelines 2024
-
Design
Art Direction
Branding
A document to empower global markets to bring to life the world of positivity brand campaign on Social Media and Youtube. Two busy platforms where the brand lives and breaths, offering clear and consice detail of how to bring to life the brand for product promotion and lifestyle content. The document outlines tools of how to create a fully integrated & robust campaign across the digital platforms. The campaign shines a light on the unique benefits of the product & brand and how to deliver this in a cohesive and consistent way across global markets.
The document has been created to ensure our social channels are a true reflection of the master brand expression, aligning with all other touchpoints whilst optimising for social. This document seeks to:
-
Design
Art Direction
Branding
A document to empower global markets to bring to life the world of positivity brand campaign on Social Media and Youtube. Two busy platforms where the brand lives and breaths, offering clear and consice detail of how to bring to life the brand for product promotion and lifestyle content. The document outlines tools of how to create a fully integrated & robust campaign across the digital platforms. The campaign shines a light on the unique benefits of the product & brand and how to deliver this in a cohesive and consistent way across global markets.
The document has been created to ensure our social channels are a true reflection of the master brand expression, aligning with all other touchpoints whilst optimising for social. This document seeks to:
- Unite glo markets, local and global channels
around an engaging and effective social strategy.
- Drive consistency in how the glo 2.0
identity and tone of voice comes to life on social.
- Provide easy to apply principles to help you supercharge your social media approach in market.
Emotional Warmth
01
01
Responsive Focus
02
02
glo™ Logo Geometry
03
03
