Hello, I’m Sam; a London based Design Director ︎︎︎
A multi-disciplined hybrid designer & creative, an ideas generator specialising in concepting & crafting best in class campaigns, art direction and live experiences across multiple channels.
MINI
Joe Wicks 2022
-
Creative Lead
Design
Art Direction
Key Visual
Throughout 2020 and 2021 Joe Wicks has gained a huge audience with many families tuning in to watch PE with Joe during the pandemic. Off the back of this Joe Wicks is now off on adventure with MINI Countryman across the UK. This is a 6 event workout spread across the country over those days. Each event lasting 2/3 hours with 750-1000 people doing a PE session with Joe. All ticket proceeds to Children in Need.
I created the Key Visual, look and feel and concept creating numerous branded elements bringing the event to life. The visual is light hearted and all the key ingredients of the event built around Joe in a playful layered approach. The sticker concept was very effective helping glue MINI and Joes brand together in a creative, light hearted way which also cleverly ties into car bumper stickers which MINI's marketing team loved.
Joe Wicks 2022
-
Creative Lead
Design
Art Direction
Key Visual
Throughout 2020 and 2021 Joe Wicks has gained a huge audience with many families tuning in to watch PE with Joe during the pandemic. Off the back of this Joe Wicks is now off on adventure with MINI Countryman across the UK. This is a 6 event workout spread across the country over those days. Each event lasting 2/3 hours with 750-1000 people doing a PE session with Joe. All ticket proceeds to Children in Need.
I created the Key Visual, look and feel and concept creating numerous branded elements bringing the event to life. The visual is light hearted and all the key ingredients of the event built around Joe in a playful layered approach. The sticker concept was very effective helping glue MINI and Joes brand together in a creative, light hearted way which also cleverly ties into car bumper stickers which MINI's marketing team loved.
