Hello, I’m Sam; a London based Design Director ︎︎︎
A multi-disciplined hybrid designer & creative, an ideas generator specialising in concepting & crafting best in class campaigns, art direction and live experiences across multiple channels.
Motorsport UK
Wales Rally
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Design Lead
Branding
Art Direction
Wales Rally
-
Design Lead
Branding
Art Direction
I was the lead designer for the pitch win relaunching the Wales Rally GB identity for Motorsport UK. The task from Motorsport UK was to reposition and rebrand the event to expand the appeal of arguably motorsport’s best kept secret and introduce the extraordinary sport to wider audiences.
The dynamic rebrand builds on the more traditional ‘Rally of Legends’ positioning of recent years and provides a new platform from which to market and further grow the event. The brand claims ownership of the chequered flag, building an identity within it offers a winning formula.The luminous green is disruptive and packs a punch even at dusk.
Hugh Chambers, CEO of Motorsport UK:
“Our new messaging will encourage even more people to share in its magnetism and to create their own stories for life. The striking campaign identity welcomes a new audience into this unique world and we’re looking forward to continuing to tell the story as the Rally arrives in Wales in October.”
The dynamic rebrand builds on the more traditional ‘Rally of Legends’ positioning of recent years and provides a new platform from which to market and further grow the event. The brand claims ownership of the chequered flag, building an identity within it offers a winning formula.The luminous green is disruptive and packs a punch even at dusk.
Hugh Chambers, CEO of Motorsport UK:
“Our new messaging will encourage even more people to share in its magnetism and to create their own stories for life. The striking campaign identity welcomes a new audience into this unique world and we’re looking forward to continuing to tell the story as the Rally arrives in Wales in October.”
The glitch effect demonstrates the electricity and adrenaline in the air, the jolting, sharp shifting motion of the car.
