Hello, I’m Sam; a London based Design Director ︎︎︎
A multi-disciplined ideas driven designer specialising in crafting best in class campaigns and executions across multiple channels.
NBA / Microsoft
CourtOptix
Art Direction
Data Visualisation
Branding
Storyboarding
UI
CourtOptix
Art Direction
Data Visualisation
Branding
Storyboarding
UI
NBA CourtOptix tracks and analyzes action on the court and generates insights behind every shot, pass and play.
The site highlights metrics to fans, derived by utilizing the Microsoft Azure platform and its capabilities to track and analyze action on the court and generate insights behind every shot, pass and play. These are not traditional metrics that would be in a box score, such as points, rebounds or assists. Instead, these metrics allow new narratives to be built that ultimately serve to elevate the game of basketball and stimulate fan conversation.
The art direction brought a new flavour to the overall aesthetic. The ‘X’ and ‘Os’ refer to offensive and defensive play and became the center piece communication tool with other tracticle marks build along side.
The site highlights metrics to fans, derived by utilizing the Microsoft Azure platform and its capabilities to track and analyze action on the court and generate insights behind every shot, pass and play. These are not traditional metrics that would be in a box score, such as points, rebounds or assists. Instead, these metrics allow new narratives to be built that ultimately serve to elevate the game of basketball and stimulate fan conversation.
The art direction brought a new flavour to the overall aesthetic. The ‘X’ and ‘Os’ refer to offensive and defensive play and became the center piece communication tool with other tracticle marks build along side.
Metric Switches Visualisation
