Hello, I’m Sam; a London based Design Director ︎︎︎
A multi-disciplined hybrid designer & creative, an ideas generator specialising in concepting & crafting best in class campaigns, art direction and live experiences across multiple channels.
Creative - Art Direction - Design - Scamps
Angelo Poretti is a brand steeped in heritage, craft and passion for adventure. The brands Italian roots also mean that they have a great love and respect for food. Poretti beers have been specifically created to complement and be enjoyed with culinary moments.
The brand is launching in the UK for the first time (2020) and wants to be seen as the beer that owns the elevated dining occasion. The brief was to create disruptive and distinctive creative platform idea that communicates Birrificio Angelo Poretti being enjoyed during premium food moments. The campaign is designed to educate consumers on the behaviour of pairing perfectly balanced Poretti beers with a high-end dining experience which steals share from the wine and spirit categories. The final creative takes Poretti's phrase of "well balanced beers" litterly, arranging perfectly balanced, complimentary ingredients alongside each beer expression.
