Hello, I’m Sam; a London based Design Director ︎︎︎
A multi-disciplined hybrid designer & creative, an ideas generator specialising in concepting & crafting best in class campaigns, art direction and live experiences across multiple channels.
Red Bull
Orange
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Creative Lead
Art Direction
Key Visual
Orange
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Creative Lead
Art Direction
Key Visual
A spectacular event to launch Red Bull Orange that invites and immerses guests inside a can of its new product. An event which brings to life fun, interactive, social adventures underpinned and inspired by the colour psychology and truth of orange. The concept epitomises product truths and colour truths, allowing Red Bull Orange to symbolise the very best of times with friends, combining consumer and channels insights with the brand’s vision to seem more sociable.
Activation Event Guidelines Creation
