Hello, I’m Sam; a London based Design Director ︎︎︎
A multi-disciplined hybrid designer & creative, an ideas generator specialising in concepting & crafting best in class campaigns, art direction and live experiences across multiple channels.
VUSE | McLaren Partnership
Race Day good results content
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Art Direction
Social Comms
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Race Day good results content
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Art Direction
Social Comms
Vuse is a key sponsor for McLaren and features on the car livery. The brief was to create a new fresh approach to Race Day good results social content for 2024. Its aim to deliver content that enables Vuse and markets to celebrate and act like
true fans. Race Day ”Good Results” posts are shared on owned social when McLaren achieve a top 10 finish.
The aim was to refresh and elevate our approach to Race Weekend content to maximize McLaren sharing and ensure all markets have the appropriate tools to leverage the partnership.
An art direction design system that was:
︎︎︎ More energetic
︎︎︎ Create best in class social creative
︎︎︎ More like a fan
︎︎︎ Flexible and Interchangable
︎︎︎ Easy to adapt and publish quickly
︎︎︎ Clearly on brand and looked great
The aim was to refresh and elevate our approach to Race Weekend content to maximize McLaren sharing and ensure all markets have the appropriate tools to leverage the partnership.
An art direction design system that was:
︎︎︎ More energetic
︎︎︎ Create best in class social creative
︎︎︎ More like a fan
︎︎︎ Flexible and Interchangable
︎︎︎ Easy to adapt and publish quickly
︎︎︎ Clearly on brand and looked great
Vuse Tomorrowland Summer 2024
Festival Art Direction
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Key Visual
Art Direction
Social Media
The task was to create a suite of assets for a ticket giveaway competition for TML. This is a key commercial driver for Vuse as it allows the brand to capture data and expand its consumer database as advertising is increasingly restricted. The competition runs on their website and data is captured.
I created a new over riding art direction for Vuse at Tomorrowland Summer 2024 that inspires, celebrates diversity, inclusivity, colour and beams creativity. This art direction is an unexpected perspective through an alternative lens. It offers a unique summer view (refracted light) of the vuse tomorrowland experience acting as a view finder that guides you to find new and interesting art, culture and music at the festival.
Paid Digital, Organic Social, Competition landing page, Competition entry and CRM.
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Festival Art Direction
-
Key Visual
Art Direction
Social Media
The task was to create a suite of assets for a ticket giveaway competition for TML. This is a key commercial driver for Vuse as it allows the brand to capture data and expand its consumer database as advertising is increasingly restricted. The competition runs on their website and data is captured.
I created a new over riding art direction for Vuse at Tomorrowland Summer 2024 that inspires, celebrates diversity, inclusivity, colour and beams creativity. This art direction is an unexpected perspective through an alternative lens. It offers a unique summer view (refracted light) of the vuse tomorrowland experience acting as a view finder that guides you to find new and interesting art, culture and music at the festival.
Paid Digital, Organic Social, Competition landing page, Competition entry and CRM.
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Vuse Modi Ban Campaign
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Design
The campaign aims to educate adult tobacco/nicotine consumers about Vuse's product benefits, address concerns about toxicants, and build trust, especially in light of an upcoming "Modi Ban" (likely a ban on disposables).
It details content for various digital and social media channels, including a carousel post highlighting Vuse as the UK's #1 Rechargeable Vape Brand, and a "Did you know?" story to engage consumers and encourage switching to Vuse.
The campaign also emphasizes the quality of Vuse products, including the use of specific devices and pods, intense flavors crafted by experts, and the absence of certain ingredients like sucralose and Vitamin E Acetate.
-
Design
The campaign aims to educate adult tobacco/nicotine consumers about Vuse's product benefits, address concerns about toxicants, and build trust, especially in light of an upcoming "Modi Ban" (likely a ban on disposables).
It details content for various digital and social media channels, including a carousel post highlighting Vuse as the UK's #1 Rechargeable Vape Brand, and a "Did you know?" story to engage consumers and encourage switching to Vuse.
The campaign also emphasizes the quality of Vuse products, including the use of specific devices and pods, intense flavors crafted by experts, and the absence of certain ingredients like sucralose and Vitamin E Acetate.
Vuse Go ReLoad
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Art Direction
Design
This sleek and stylish reusable device offers everything Trendies love about disposables but with the added benefits of flavour variety, value and sustainability of a rechargeable system.
Adopting Vuse Go Reload’s striking design and familiar MoDi cues, this launch campaign encourages Trendies to re-evaluate their relationship with modern disposables by positively reassuring them that Vuse Go Reload is an even better alternative to what they already know and trust.
The task for social was to amplify the Vuse Go Reload 950 launch across touchpoints with channel-fit assets to maximise awareness and commercial impact. Branching into other digital comms, we further create awareness and consideration of the new device and its key features and benefits through best-in-class assets, creating attention-grabbing web banners and info on Vuse owned sites.
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Art Direction
Design
This sleek and stylish reusable device offers everything Trendies love about disposables but with the added benefits of flavour variety, value and sustainability of a rechargeable system.
Adopting Vuse Go Reload’s striking design and familiar MoDi cues, this launch campaign encourages Trendies to re-evaluate their relationship with modern disposables by positively reassuring them that Vuse Go Reload is an even better alternative to what they already know and trust.
The task for social was to amplify the Vuse Go Reload 950 launch across touchpoints with channel-fit assets to maximise awareness and commercial impact. Branching into other digital comms, we further create awareness and consideration of the new device and its key features and benefits through best-in-class assets, creating attention-grabbing web banners and info on Vuse owned sites.
